DVD: The Diamond Empire (the film DeBeers Tried to Silence & Censor)
$125.00 $95.00 On Sale!
How an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate rituals and ideals around courtship and marriage is the subject of this devastating documentary. THE DIAMOND EMPIRE,
which sent shockwaves through the world diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever," exposing how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and shape the very way we think about romance and love – an achievement all the more stunning given that diamonds are in fact neither a scarce nor indestructible commodity. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture not only influence global trade and economics, but also burrow down into the very core of our identities. The Media Education Foundation is delighted to be able to make this classic and vital educational resource available to teachers, students and the public for the first time in many years.