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DVD: The Brainwashing of My Dad: The Truth Behind the Rightwing Media Machine That Changed a Father & Divided the Nation"

$20.00
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The personal story of filmmaker Jen Senko's dad is a cautionary tale many of us can relate to. And it's directly related - we learn - to the disinformation coming from the Right Wing media that has driven so much political acrimony in this country. In fact, the fanatical political divisions in the US are the same ones that divide families on a personal level. By following the thread of American politics and how it relates to the rise of the Right Wing media, Senko builds a solid case. We learn how and why all of this came about.


A Review:
Jen Senko, a documentary filmmaker, looks at the rise of right-wing media through the lens of her WWII vet father who changed from a life-long, nonpolitical Democrat to an angry, right-wing fanatic after his discovery of talk radio on a lengthened commute to work. In trying to understand how this happened, she not only finds this to be a phenomenon, but also uncovers some of the forces behind it: a plan by Roger Ailes under Nixon to create a media for the GOP; the Lewis Powell Memo, urging business leaders to influence institutions of public opinion - especially the universities - the media and the courts; and under Reagan, the dismantling of the Fairness Doctrine - all of which helped to change the entire country's direction and culture, misinformed millions, divided families and even the country itself. - Kyriazi 3/8/16


There have been other films that examined the subject of the Right Wing Media and its negative effects on democracy, but they tend to be dry treatises.
This should be required viewing for anyone who cares about a free and informative media in this country. An important film. And an entertaining one! - Savvysound 3/4/16


As she did in THE VANISHING CITY, Jen has delivered another great feature documentary film that is timely, smart, cogent, and incredibly thoughtful. THE BRAINWASHING OF MY DAD is an important film that all Americans should see so they can understand the intentional manipulation of their minds by the free market ideologues who bought media outlets right and left to masquerade their so-called cause as patriotic, intentionally playing on the patriotism of well intentioned folks like Jen's father. FOX NEWS was never conceived as a real news organization dedicated to informing the public. Instead FOX NEWS was born out of an abundance of cynicism, and as nothing more than a shill machine for those bent on seeking monolithic political power and the insane profits, their real aim, that result. All of this at the expense of the rest of us. - f-causey 3/13/16


I fell under the spell of conservative talk radio when I was out of college and working as a delivery driver. I was bitter and angry that the 4-year liberal arts degree I worked hard to obtain was seemingly worthless. As academia had failed to deliver success, I was eager to find and alternate worldview: looking for something to believe in, or, a purpose. Neil boortz, Michael savage, and bill o'reilly were my guides on this fruitless journey. Their rhetoric was effective because they (1) created an enemy: either enemies to prosperity (lazy welfare dependents, illegal immigrants), or enemies to security (radical Muslims): basically, people I could feel superior to. (2) "real listeners" calling in to share their victimization from political correct "social engineering" (3) the hosts' unwavering confidence and focused message, which is amplified by talking over those people who call in with alternate viewpoints. According to this documentary, these tactics are commonly employed by right-wing talk shows and foxnews (great collage of fox news "journalists" shouting over their guests to prevent them from expressing their ideas). How did I manage to give this up? A combination of things: my parents always had fox news on in the house and I grew annoyed at the lack of critical thinking and one-sidedness. I found that my media choices were putting me in a category of people who deferred to their tribal mentality than think critically. I began to see these media hosts more as propagandists than informed critics (Michael Savage's assertion that Obama attended an "Islamic Madrassas" in Indonesia--a country I had some personal knowledge of--was laughable). This documentary was enjoyable as it helped me understand how my political identity went on a certain path for a brief time.
- Garlandhook, 2/5/18


Director and co-writer Jen Senko’s The Brainwashing of My Dad (2016) is a beautifully fashioned and essential political documentary. Concerning the effects conservative media has on her once long-standing democrat father, a World War II veteran, the 92-minute project is as powerful as it is timely. Though it can be argued that the Gravitas Ventures distribution release is a bit one-sided at times, the intriguing interviews administered are undeniably affecting. The same can be said of the myriad bits of documented evidence Senko presents to back up her case. Such results in an endeavor that is ever-absorbing. Furthermore, the overall style of the documentary, which is heavily reminiscent of a Michael Moore venture, is perfectly suited to the material. When combined with Rachel Levine’s solid cinematography and Jeff Formosa’s same said sound contribution, the deft execution of the exertion is dually perceivable. Alongside these attributes, Senko fashions an insightful gem. It is one that is as well-paced and in-depth as it is eye-opening. In turn, The Brainwashing of My Dad endures as an emotionally resonant looking glass into the effects of televised propaganda on American culture. This is a must-see. - Andrew Buckner / aworldofdreams.com